Unit 4.2. – Social media marketing management skills

In this section we present a roundup on tools to help you improve your social media skills.

Here we propose you two courses suggested by the UK Erasmus+ national Agency.

  1. Hootsuite is a popular social media management and publishing tool that helps you optimize your social media presence. It comes in several versions: a free version that works for most people, a pro version that’s good for small businesses, and an enterprise version that works best for large organizations.
  2. The Digital Garage is a non-profit nationwide programme from Google delivering free digital skills training via an online learning platform. This platform provides individuals with a tailored training plan to learn digital skills, completely for free. Individuals who complete the full learning course online will receive a certificate endorsed by Google and the IAB Europe.
Photo by Christin Hume on Unsplash
Photo by Christin Hume on Unsplash

A tool to find tools 

As a reference point in order to find the best tool and software for you and your organization you can surf Capterra. Capterra is a software review site designed for organizations who want to find a product that will help improve their processes. Its headline is “Find better software now. Search, compare, and choose the right software with confidence!.

Tools selection

For your organization’s social media marketing management we explored Capterra and selected the following tools according to Capterra reviews and according to our experience in using them.

  • Hootsuite

Remember that Hootsuite in its free version lets just one user to manage three social accounts and schedule 30 posts in a month. It works for Twitter, Facebook, LinkedIn, Instagram and Pinterest. You can also download the Hootsuite guide.

  • Buffer

To find the Buffer free plan is a bit complicated but worthy. We discovered it for you. 

  • Hubspot

Within the marketing sector and CRM – Customer Relationship Management we have to mention Hubspota marketing automation platform. Here its free planAccording to us, even if it is very performing, it is not so intuitive so that’s why we propose you a video tutorial.

Within the context specific to email and newsletters a special mention goes to


Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Its approach to marketing focuses on contact management practices, graphically appealing campaigns and powerful data analysis.


Not everyone knows that Facebook posts can be scheduled.

You can schedule your posts both directly on Facebook and other third-party services, like Hootsuite (see above).

In addition now you can connect your Instagram account to your Facebook page to have your posts on both accounts at the same time.

Here’s how to schedule a post on your Facebook page

Facebook live

Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

Photo by Alexander Shatov on Unsplash
Photo by Alexander Shatov on Unsplash

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The GOONJOB team is composed by 6 people representing the project partners: CREOLABS, BLUEBOOK srl, ADEL, USB.