Examples of communication strategies and ads
EYP – European Youth Parliament
“The EYP keeps growing, and its young volunteers are making this possible. However, as a voluntary organisation, when organising our events, communication and public relations haven’t always been the highest priorities. As a result, we often experience that people outside of the EYP do not understand what our organisation is – they do not know the difference between the EYP and Model United Nations (MUN) for example, and they do not understand what we are all about.”
Examples of communication strategies and ads
WHO -World Health Organization
The Framework describes WHO’s strategic approach for effectively communicating information, advice and guidance across a broad range of health issues, according to the organisation mission. It’s a comprehensive document describing the organisation’s communication goals, target, strategy and much more. The document also includes a section on accessibility.
Examples of communication strategies and ads
Essa Cola es FANTA
The world is full of homophobic slurs, and in Brazil, one of the most famous expressions is “Essa Coca é Fanta” or “That Coke is a Fanta”. For years, this expression was used to make fun of the LGBT+ community in the country. To fight this bad habit created a limited edition can containing COCA COLA mixed with Fanta.This special can ignores labels, challenges prejudice and empowers people. Showing that there’s nothing wrong about a Coke being a Fanta, the iconic cans carrying this simple message were intentionally designed to become a statement for the fight against prejudice.
This Coke is a Fanta: so what?
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