The evaluation process underlines what it works and what it doesn’t. In this section we give you some suggestion to adjust the activities in progress and report the final results.
Step 5 – Adjusting
This phase, when necessary, is a consequence of the activities of monitoring and evaluation and lets us solve problems in progress, improving our plan and guaranteeing a good final result.
Imagine, just as an example (!), we have planned a series of meetings but a pandemic situation occurs…
In this context, it is clear that we’ll have to change our plan organising meetings on line or reduce the number of participants or organising the meeting in an outdoor place.
Pandemic situations are not so frequent, but the example perfectly fits: we may need to adjust our plan at any moment. We must be ready!
Step 6 – Reporting
Reporting is a good practice as it lets us to analyse and reflect on the work done.
Our final report should contain:
- comments on overall achievements against the original plan;
- prospects for sustainability of benefits;
- a list of the lessons learnt;
- recommendations on any follow-up actions required.
The level of detail and length of the reports depends on the scope and complexity of our activities, on our capacity to collect the information and on our plan for the future but, by a general point of view, it is quite an effective practice.
If you are not used to making a report on your communication activities, it’s time to start!
