Unit 5.2. – Designing of the event

Photo by Lona on Unspash
Photo by Lona on Unspash

In this section, you will discover how to design an event.

Designing the event is the crucial phase of the event itself. In designing your event refer  to the 5Ws + How model. In order to refresh the concept you can find a quick synthesis here.

The 5Ws + How model


The target of this activity are the members of your organisation. Through your promotional campaign it is also possible that people not belonging to your organization want to participate in the event: ask them to join your organization and welcome them to the event!


In this phase you must precisely define the content of the event according to the general campaign goals and the target needs you detected by the questionnaire. 

We suggest you to review the content of Lesson 2 to list the main features of Eures you can’t put apart. 

Let’s make an example: if the respondents told you they don’t know the EURES services at all, you will open the event by a short but detailed presentation of the programme. On the contrary, if they told you they know the basis of the service, you will deepen the topic by exploring data or specific services.    

The proposal of the agenda can be created directly on the Drive as well through its available tools allowing to work together in real time online.

When and Where

In fixing the date, try to choose the month or the date of the month having, from EURES point of view, the most meaning. Could it be in correspondence with one event of the European job days? Or in correspondence with one of your national EURES initiatives?

If this is not possible define a different date according to your and EURES referent commitment. In case by phone is difficult to arrange, you can use Doodle, a free online meeting scheduling tool.

Choose meeting hours most adequate to your target, reflecting on school and working time; consider also traffic hours and parking. 

As regards the venue, you can choose, if available, your organisation venue. If you don’t have any adequate spaces to host the event you must choose a different venue. In this case you must select a venue according to the following main elements:

  • Venue rental cost 
  • Ease of access  
  • Technical equipment available
  • Nearby parking


In this phase you must design the tools you will use to implement the event. 

In designing the event you can use different tools: video presentations, quiz games, videos, life stories and direct testimonies, info point.

Video presentation

Video presentations are the most classical tool to be used in public events.

The tool is still very popular but its effectiveness depends on its main features and you should answer the following questions:

  • Are the contents adequate to our public competences?
  • Is the duration appropriate? 
  • Is the layout appealing? 

Remember that the range of attention of the public is critical and can rapidly decrease when the presentation doesn’t catch its interest.

Photo by Charles Deluvio on Unsplash
Photo by Charles Deluvio on Unsplash


In order to have an interactive meeting we suggest you to prepare the meeting involving the audience through games and questions.

A very easy tool to be used is Khaoot! a game-based learning platform that makes it easy to create, share and play learning games.

You can also plan to propose a FAQ – Frequently Asked Questions – session, a space for the collection of questions and answers to be shared with a wider public after the meeting.

Photo by Emily Morter on Unsplash
Photo by Emily Morter on Unsplash

Info Point

The event represents an extraordinary opportunity to get in touch with the members of your organisation, also the newcomers: we suggest you to maximise the efforts you have done, designing, just as an example, an Info Point where you will give the participants the opportunity to get more info on the topics.

The information can be given verbally or/and through leaflet, presented during the event and to subscribe to the following Labs.

Photo by Thea M. on Unsplash
Photo by Thea M. on Unsplash

Life stories and direct testimonies

As said before the promotional campaign involves, starting from its very first steps, a testimonial: a young who, through her/his testimony strengthens the credibility of the EURES services you are presenting.

You can involve him/her during the event in different ways. 

We suggest the following:

  • through a structured interview 
  • through a video 

If you choose the structured interview you can refer to our testimonial interview sample here

Photo by Mauricio Santana on Unsplash
Photo by Mauricio Santana on Unsplash

If you choose to prepare the video you can refer to Unit 4 of this module for the technical set up of the video and to Unit 2 in order to get the exemples of the EURES testimonial videos. 

You could also mix the two tools (video and interview) organizing a “double-interview video”.

You can record for this video, again just an example, the same person – the EURES testimonial – represented before his/her EURES experience and after his/her EURES experience) answering the same question.

Glossary in pills

Double interview: a video that compares two people characterized by different behave and experiences and by different levels of awareness on the topics covered (in this case EURES services and also competences acquired through the experience).

Double interview video examples

Double interview


Both tools – interview and video- should be engaging and teasing and should create interest in the service. They can be partially used on the social and then completely exploited during the meeting.

Play with us



The GOONJOB team is composed by 6 people representing the project partners: CREOLABS, BLUEBOOK srl, ADEL, USB.