Unit 2 – EURES communication strategies

Photo by Eures on Flickr
Photo by Eures on Flickr

This Unit introduces you to the EURES communication strategy and deepens EURES promotional channels.

We will explore its portal, its social media – Twitter, Facebook, Flickr and LinkedIn –  its newsletterEURES & You” and its youtube channel, closing with a roundup of events. In addition, at the end of the Unit, we present you an additional section where you can find some examples of Visual identity strategies.

Glossary in pills

Newsletter is a printed or electronic document contains information about the recent activities of an organization, sent regularly to the organization’s members. Source: Cambridge Dictionary

Visual identity – “The Corporate Visual Identity (CVI) comprises all the symbols and graphic elements that express the essence of an organisation.”

Source: “Corporate Communications: An International Journal” – From Volume: 1 Issue: 1, to Volume: 25 Issue: 2 by Emerald Publishing Limited. (Emerald Publishing Limited is a scholarly publisher of academic journals and books in the fields of management, business, education, library studies, health care, and engineering). 

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